It means not beating about the bush before saying what you want to say (for my French friends: “𝙣𝙚 𝙥𝙖𝙨 𝙩𝙤𝙪𝙧𝙣𝙚𝙧 𝙖𝙪𝙩𝙤𝙪𝙧 𝙙𝙪 𝙥𝙤𝙩”).
👉 Always start with the answer rather than the full explanation. Don’t extensively explain your reasoning, your research, the work done and the roadblocks overcome. The audience or the person discussing with you will ask questions and deep-dive if needed. This way you will save a loooot of time for both your audience and yourself.
𝙀𝙭𝙖𝙢𝙥𝙡𝙚: 𝙬𝙝𝙤 𝙨𝙝𝙤𝙪𝙡𝙙 𝙬𝙚 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 𝙬𝙞𝙩𝙝 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙨𝙢𝙚𝙩𝙞𝙘𝙨 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮?
✅ 𝗔𝗻𝘀𝘄𝗲𝗿-𝗳𝗶𝗿𝘀𝘁: We should partner with brand-A and brand-B. Do you want me to explain specific points in the analysis that led me to this conclusion?
❌ 𝗡𝗼𝘁 𝗮𝗻𝘀𝘄𝗲𝗿-𝗳𝗶𝗿𝘀𝘁: I started to look for articles on the internet about good cosmetic brands. Then I started to search for retailers and brands that were selling a lot in France. I found the ranking on a website. The problem is that it was not only online sales so I wanted to cross-check with another website. It was hard to find the information because I tried on Google “online sales in cosmetics” instead of “ecommerce cosmetics top brands revenues in Europe” but then I thought…………. ✋✋✋😭😭😭😱😱😱😱😱
Just say the conclusion, people won't hesitate to ask for details 🤔